Allen Smith

CX | Innovation | Digital Transformation

Accomplished software professional with proven ability to transform concepts into award-winning, commercially successful products and services. Specialize in combining creative and technical leadership, with entrepreneurial mindset, to deliver revenue-generating, market-oriented products and high-performing teams.

Proven experience in mobile, web, consumer electronics, automotive, IoT, connected services, with extensive experience leading design thinking innovation programs and commercializing v1.0 technologies.


2015 - 2017

DMI | VP CX & Head of Innovation

September 2015 to 2017 - Barcelona, Spain

Mobile-First Connected Experiences

Head of a team of 20+ UX & UI designers, service designers, user researchers, product owners, innovation specialists, and analytics professionals. Second line responsible with UX directors reporting.

  • Manage €1M+ annual budget
  • Head of DMI International design teams and innovation studios
  • Crafting of project proposals and estimates (sign off of €600k+ per month)
  • Owner of design and innovation processes, tool chains, and value proposition
  • Fostering a positive and collaborative team environment across four international offices
  • Lean UX owner and Agile driver for global software development team of 400+
  • Responsible for staff, recruiting, utilization, and development of talent
  • Startup and scaling of innovation programs for major global clients to transform into digital and innovation hubs for their parent organizations
  • Consultative new business development and ultimately responsible for project set up, initiation, and successful delivery.
  • Thought leadership and line management
  • Additional:
  • Lead growth and strategy for DMI Nordics: defining the growth and innovation agenda, profitability roadmap, and competitive positioning for DMI in the Nordics
  • Managing Director for DMI Nordics: responsible for opening office, lead generation, sales process, hiring, and P&L


2014 - 2015

Volvo Group | Head Global UX Design

January 2014 to July 2015 - Göteborg, Sweden

Global Multibranded & Multiplatform UX Design

The Global UX Design Manager takes a central role in setting the global UX design from a brand perspective, and aligning design strategies, quality, and visions to support the setting of targets and prerequisites. The Volvo Group brand portfolio consists of: Volvo Trucks, Volvo Buses, Volvo Construction Equipment, Volvo Penta, Renault Trucks, Mack Trucks, UD, Prevost, & Nova Bus.

  • Create and grow processes and competences within Product Design to deliver world class digital user interfaces, services, and applications for the different truck brands and business areas within the Volvo Group.
  • Work with x-functional networks, within Advanced Technology & Research and Group Trucks Technology, to build UX competency.
  • Oversee and take responsibility for the successful delivery of world class digital user interfaces that balance between brand distinction and commonality, throughout the different digital touch points.
  • Own the global UX design strategy and work with key stakeholders, as well as executive teams, to promote the value of UX design.

→ Volvo Group Global

2012 - 2014

Ericsson | Innovation Specialist

August 2012 to January 2014 - Göteborg, Sweden

Development Unit IP & Broadband

Innovation Specialists facilitate innovation by using Design Thinking methodologies and act as internal consultants. I have had the opportunity to assemble a number of small, nimble teams focused on radical innovation as well as tactical measures for sustaining innovations within the existing product portfolio.

    Areas of focus:
  • Evolved Packet Core
  • Cloud and big data for telecommunications
  • M2M and internet of things
  • Creating innovation programs for agile-structured engineering teams
  • Design program for the customer demo experience and test lab
  • Microwave backhaul
  • Mentoring, thesis projects, and diffusion of innovation mindset throughout a large R&D organisation

→ Ericsson Mobile Broadband

→ History of Innova at Ericsson

2011 - 2012

Designit | Interaction Design Manager

November 2011 to August 2012 - Göteborg, Sweden

Strategic Design Consultancy

Designit is Europe’s largest and most international strategic design consultancy. They create products, services and experiences, across industry sectors and media. Their aim is to create strong and healthy business value through design.

  • P/L responsibility for all digital business in the Göteborg studio.
  • Building a world-class team of creative digital designers (interaction and visual).
  • Overall quality of creative execution of client deliverables.
  • Identifying key strategic partners in software development to collaborate with on projects as-needed.
    Primary areas of focus:
  • Mobile
  • Ubiquitous computing
  • Design thinking innovation
  • Developing and leading corporate workshops
  • Web
  • Consumer electronics
  • Design strategy to uncover new business opportunities
  • Service design

→ Designit

2007 - 2010

Qualcomm | Senior Product Manager

October 2007 to July 2010 - San Diego, CA

Mobile Multicast Services

QUALCOMM Incorporated designs, develops, manufactures, and markets digital telecommunications products and services.

    Responsibilities and achievements:
  • Creating next generation user experiences for FLO TV's mobile broadcast TV service.
  • FLO TV Automotive Rear Seat Entertainment product (CES winner for Design and for Innovation in automotive entertainment).
  • Six patent filings with the USPTO.
  • Datacasting based smartbook prototype utilizing network for real-time data. Demo'd at Mobile World Congress.
  • Champion user centered design principles across the organization and partners.
  • Balance and synthesize requirements from several different sources such as contractors, design firms, partner companies, content partners, internal legal and executives.
  • Co-planned and executed a week long user test, in an automotive context, with Qualcomm's usability lab. Built an in-car prototype for user testing.

→ Qualcomm

2003 - 2007

Digital Orchid | Creative Director

January 2003 to September 2007 - San Diego, CA

1st Generation Mobile Applications

Recruited to Digital Orchid, a venture-funded mobile software startup focused on building and managing networked content applications for major brands. Reporting to the VP Engineering, I was retained to lead the design of all products in addition to building and managing the design and content teams. Joined Series A and fewer than 10 employees.

I directed the user experience design of award-winning and commercially successful products for: NASCAR, NHL, MLB, ESPN, IRL, Champ Car, AMA, Reef, Quiksilver, Hawaiian Tropic, and many, many others. Application design experience covers every major mobile product category and all major carriers in North, Central, and South America, with additional coverage in Europe: BREW, J2ME, PocketPC, WAP.

    Responsibilities and achievements:
  • Interaction design.
  • Creative direction for extending partner's brand into mobile applications.
  • Managing creative team and production (content & graphics).
  • Pitching creative concepts to partners and executives.
  • Ringtone composition.
  • Fostering a close & collaborative relationship with engineering.

2001 - 2002

Xsilogy | Product Manager

December 2001 to August 2002 - San Diego, CA

M2M Remote Sensor Information Visualization

Recruited to Xsilogy, a venture-backed remote sensor monitoring (M2M) technology startup, I reported to the VP Engineering and was retained to lead the design of their cloud-based analytics service. Joined Series B and fewer than 30 employees.

    Responsibilities and achievements:
  • Functional specification documents for web-based wireless networking monitoring tools.
  • Prototyping of new web-based applications and designing the user interface.
  • Prototyping and design of information visualization tools for large, dynamic data sets.

1998 - 2001 | Interaction Designer

May 1998 to April 2001 - San Diego, CA

1st Generation Social Networking

I joined, a college oriented social-networking website, during their Series A with fewer than 15 employees. After interning for two months I was offered a content management role and quickly assumed more responsibility, first managing a group of 30+ content editors then project managing development efforts and finally as a lead interaction designer for all of the web-based communication tools. The site grew from 150k+ active members to 2M when I left, and was a top 100 website by traffic.

    Responsibilities and achievements:
  • Interaction design for all communication tools.
  • Functional specification documents for all communication tools.
  • Communication tools product manager (revenue, performance, and promotion).
  • Editor and managing editor with 30+ direct reports.
  • Developed original interactive content like celebrity chats, online weddings, political debates, games, and several interactive campaigns for brands like Arista, GM, Nissan, and several movie releases.


2010 - 2012

M.Sc. Interaction Design

September 2010 to February 2012 - Göteborg, Sweden

Chalmers University of Technology

Interaction design is the practice of designing interactive digital products, environments, systems and services. It focuses on behaviour – how users act and how products respond to user behaviour. As such, it is a necessary discipline in any design project aiming to create something complex and computer-augmented that is to be used by humans: computer software, games, interactive products such as smart phones or MP3-players, “intelligent” homes, cars, clothes and so on.

→ Interaction Design & Technologies

→ Chalmers University of Technology Ranking

1992 - 1997

B.A. Telecommunications

August 1992 to June 1997 - Bloomington, IN

Indiana University

Telecommunications majors study a broad range of electronic media. Areas include radio, television, cable, satellite services, telephony, multimedia, and the Internet.

    There are three areas of study:
  • Media and Society
    the electronic media's influences on audiences and users and society's influence on the media
  • Design and Production
    the design and production of video, audio, and multimedia messages, programs, and products
  • Industry and Management
    the business legal, and managerial aspects of telecommunications

→ I.U. Department of Telecommunications

→ I.U. Ranking


FLO TV Automotive

Digital Broadcast TV for Automotive


Innovation Management Program

Active Notification

Secondary Display for Toshiba Portege R400


Prototype Datacasting Demo / Pre-Release Chrome OS Smartbook


Real-Time Telemetry Mobile Application

Volvo Group

Lean UX Prototyping Environment

FLO TV Automotive

Prototyping In-Car TV Experience & Usability


Smartphone Multitasking & Reassignable Tabletop Tangibles

Social Locale

Location-Based Social Shopping

Volvo Group

Mobile Application Design Language

MobiLink Lite

Network Operator Branded Connection Manager


Rail Travel for the 21st Century


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